Welcome to Grasse
Perched in the forested hills north of Cannes, Grasse is the de facto capital of the French perfume industry. Three world-acclaimed perfumers—Fragonard, Galimard, and Molinard—call this French Riviera town home, and the streets are dotted with perfumeries, perfume museums, and fragrance shops. Perfume is top of the agenda for day-trippers, whether peeking into the workshops, admiring the showrooms, or purchasing all manner of scent-infused products. However, driving up to the nearby mountain plateaus—where fields of wild lavender, rose, and jasmine bloom through the summer—is another of the top things to do in Grasse.