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Apollo Victoria Theatre Tours and Activities

Apollo Victoria Theatre
Known for its art deco features, mermaid-themed interior, and doubled-fronted facade, the Apollo Victoria Theatre originally opened as a cinema in 1930. The venue began specializing in musical theater in 1981, and was the home of Starlight Express for more than 18 years, followed by Wicked in 2006.

The Basics
You can book in advance to secure seats at the best-selling show, with options available to suit various budgets. As you settle in, notice the auditorium’s aquatically inspired decor and atmospheric lighting—the Apollo Victoria was the first theater to use an entirely LED system. To combine a visit to the venue with additional sightseeing, and for intimate insight into the history of Theatreland (aka the West End), consider joining a guided city tour.

Things to Know Before You Go
  • The Apollo Victoria Theatre is a must-visit for musical fans.
  • The theater is accessible to wheelchairs via a platform elevator on Vauxhall Bridge Road.
  • Contact the theater directly to arrange tickets for one of the occasional access-assisted performances.
  • On-the-day ticket lines are notoriously long, so it’s wise to book before you arrive.
  • Strollers and large coats can be checked into the cloakroom; large suitcases and backpacks aren’t accepted.

How to Get There
The best way to get to the Apollo Victoria is by public transit, as the theater is located right outside London Victoria station, one of the capital’s major transport hubs. The station is on the Victoria, District, and Circle underground lines; it’s also part of the National Rail network. Day and night buses serve the area as well.

When to Get There
West End theater is a treat at any time of year. However, there’s something festive about a winter matinee, followed by a wander around London’s illuminated streets. Matinees take place every Wednesday and Saturday afternoon, while evening shows run daily except on Sunday. On-the-day seats are released each morning at the Wilson Road Box Office and sold on a first-come-first-serve basis, limited to two tickets per person.

Wandering Westminster
The Apollo Victoria’s convenient location makes it an easy stop while sightseeing in London’s famous City of Westminster. As the theater is just over a 10-minute walk from iconic sights such as Buckingham Palace, the Queen’s Gallery, and the Royal Mews, spend a day admiring the royal grounds and exploring the sprawling St. James’s Park before strolling south to catch the evening show.
Address: 17 Wilton Rd, Pimlico, London SW1V 1LG, England
Admission: Varies
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