Playa de Muro is a beautiful six-kilometer-long sandy beach with turquoise water in northern Mallorca; it is one of the island’s newest resort destinations. It is a “Blue Flag” beach, meaning that it meets certain criteria in regards to the water quality, safety and services. Although quieter than neighbor beach Alcudia, Playa de Muro is less sheltered and can experience bigger waves during high winds. Playa de Muro is very popular with families thanks to its warm shallow waters; because of this, water-sport enthusiasts abound, be it for water-skiing, jet skiing, scuba diving, pedal boating or paragliding. There is also a wooden jetty for boats, and boat trips around the coast are offered.

The westernmost portion of the beach, near Alcudia, is lined with resort hotels and holiday apartments, which all have premium access to the beach. Note that it is possible for non-guests to rent loungers and parasols upon request; this is also where most of the restaurants, cafés, and bars are located. Further east is the two-kilometer long Es Brac area, very similar in shape and style but overally quieter. At the eastern end of Playa de Muro is Es Comu, where the unspoiled and non-serviced beaches are located. This is the true natural side of Mallorca, with plenty sand dunes, pine trees, and juniper bushes. This portion is not accessible from the street; there are two distinct entry points, in Casetes des Capellans and in Es Brac.