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Insadong
Insadong

Insadong

Insa-dong, Jongno-gu

The Basics

Insadong is one of the Korean capital’s most popular neighborhoods. Locals and foreign visitors alike come here for its shopping, art scene, and traditional Korean teahouses. Most sightseeing tours of Seoul make a stop in this neighborhood, along with nearby Changdeokgung Palace. Insadong is also one of 22 stops on the Seoul hop-on hop-off bus.

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
$100.00 per adult
Traveler Favorite
Palace tour seoul
Was disappointed didn’t go to see the secret garden thought that was part of the tour ? Overall it was a good tour
aurelia_m, Jul 2022

Recent reviews from experiences in Seoul

star-5
Great tour and your guide
Manolis_K, May 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Ko and our driver were amazing and we've had a really enjoyable day sightseeing around the city! I'd definitely recommend this tour to anyone that wants to crump up a lot of the main attractions in one day :)
star-5
Daylong tour of Seoul
Jacques_A, May 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Nice daylong tour. Our guide, Gin, was knowledgeable, pleasant, not hurried. Last part was a little bit of a letdown since on Sunday many stores in the market are closed
star-5
Not to miss
Victoria_T, Sep 2019
Traditional Seoul Gourmet Tour in Bukchon & Insadong
We were pleasantly surprised that our sit down lunch was in a Michelin restaurant. Good food and great location. After lunch we walked to get a street food dessert which was freshly made and delicious! Veronica, our guide, was very knowledgeable and friendly. She showed us the bukchon neighborhood which was interesting. Catch this food tour when I’m Seoul
star-5
signed up for this tour to get historic sites, and I got so much more. Helped rest of Korean trip!
Taylor_W, Jul 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Absolute Must Do! I signed up for this tour to get historic sites out of the way, and I got so much more! The tour guide, Soyoung, went well above and beyond to make this tour fun, comfortable, informative, and helpful. This tour even helped the rest of my stay in Korea as Soyoung helped me to learn the Korean subway system. I took my first solo trip to Korea a few weeks ago. I cannot emphasize enough that I am so glad I took this tour on my first full day there! For the first half of the day, we went to 5 1/2 different sites. It happened to rain all throughout, but the sites were still so cool to see and never felt too rushed. The tour guide was excellent at explaining detail & facts about every site; even adding her own personal favorite things about every place, which was cool to hear from a local's perspective. Her English was very good and very understandable. Soyoung also always offered to take photos for us and would suggest the best backdrops to have in our photos. She wouldn't mind if you wanted to retake them. By the time we were just hungry enough, we went to a cool Korean BBQ place hidden within the Insadong alleyways. It was very local (exactly what I had in mind when I came to Korea - so it was perfect) and the food was good. The group that we started with included me and a family of five. The family of five only signed up for a half-day tour whereas I had signed up for a full-day tour. This meant that for the second half of the tour it was just me and the tour guide. Soyoung did a fantastic job of keeping up the conversation, making me feel comfortable, and stopping in stores whenever I wanted to. When we went to the Namdaemun Market she would help me look for specific items and helped to negotiate down the price when able. When we went to the Changdeokgung palace, not only did we get to take more time exploring the area, but we also stopped at a cafe where she bought me water and offered to buy me snacks as well. And, because it was raining so hard, she also let me borrow her brand-new, never-before-worn raincoat just to help keep me warm! (See photo) And at the end of the experience, instead of having the driver take me back and forth to my hotel (a two-hour total drive for the driver), she asked if we could use the subway instead. This ended up working perfectly because I had never used the Korean subway system! When Soyoung heard this she helped me to find a t-money card (a cute one that we took two stops to get, haha). She also showed me how to put money on the card and how to navigate the subway system. She sat with me for the hour-long subway back to my hotel! At the end of it all, she even offered to exchange contacts so that if I needed anything for the rest of my trip I could message her at any time! Basically, this was above anything I could’ve asked for! A very memorable experience! I would highly recommend going on this tour and going with Soyoung if you can.
star-5
My "seoul"
Jessica_H, Feb 2020
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
All the attractions and places we visited were incredible and our tour guide was so cute and sweet. Definitely recommend this tour.
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Things to Know Before You Go

  • Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.

  • Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.

  • Come hungry, as Insadong has some of the best street food in Seoul.

  • Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

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How to Get There

Insadong is centrally located and easy to reach by taking one of several public bus lines, or by riding the metro to Anguk Station (Line 3) or Jonggak Station (Line 1).

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When to Get There

Insadong comes alive on the weekends, when the main street is blocked off to vehicles and the pedestrian area fills with vendors, fortune tellers, and buskers making the most of the weekend crowds. Many of Insadong’s shops and galleries are closed on Mondays.

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What to Buy in Insadong

The markets and shops of Insadong are some of the best places in the city to pick up gifts and souvenirs to take back home. Favorites include traditional Korean masks, decorated chopstick sets, calligraphy scrolls, handmade paper and stationary, or personalized stamps with your name in Korean letters.

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Insadong
Frequently Asked Questions
The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What are the nearest attractions to Insadong?
Q:
What else should I know about attractions in Seoul?
A:
As well as visiting the Insadong, check out these trip ideas to make the most of your visit: